How a lead gets its verdict.
No black box. Here is what happens between someone pressing Submit on your form and your ad platform hearing about it, or not.
- 1
The form is submitted
Your form works exactly as before. The lead goes to your inbox or CRM. A small script on the page copies the contact fields and the message, and nothing else.
- 2
Free checks run first
Placeholders, random letters, link spam, repeat submissions and tests are caught by pattern rules in milliseconds.
- 3
Contact details are verified
The mailbox is checked for existence. The phone number is checked against its country's numbering plan, then with the carrier.
- 4
The message is read
An AI model reads the message against your description of the business and decides what kind of enquiry it is.
The score is simple arithmetic.
Every lead starts at 60 points. Findings add or take away points. At 50 or more the lead is qualified.
The ten points between 60 and 50 are the benefit of the doubt. A lead about which nothing is known passes, and one weak warning sign is never enough to reject it. You can make the judge more lenient or stricter per website.
Open any lead in your dashboard and you see the same sheet: each finding, the points it was worth, and the total.
| Every lead starts at | 60 |
| A verified email or phone | +15 for the first, +5 for the second |
| A message that reads as a real enquiry | +15 to +30 |
| A contact detail that could not be checked | 0 |
| An email or phone that does not exist | −10 to −40 |
| Throwaway or placeholder details | −25 to −55 |
| An existing customer or not a fit | up to −45 |
| A job request or a sales pitch | up to −60 |
Four verdicts, and what each one does.
A plausible customer.
A qualified_lead event fires. Your tags send the conversion.
A real person who is not a customer: sales pitch, job seeker, wrong service, existing customer, test.
Nothing is sent to your ad platforms.
Fake contact details, gibberish, link spam, floods.
Nothing is sent to your ad platforms.
The same person as a lead already counted.
Nothing is sent, so one person is one conversion.
Whatever the verdict, the lead itself always reaches you. LeadJudge only decides what your ad platforms are told. If you disagree with a verdict you can overrule it in one click, and your reports correct themselves.
Built to fail in your favour.
A tool that sits next to your conversion tracking must never be the reason a real lead goes uncounted.
- If LeadJudge cannot answer in time
- The lead counts. It is marked unverified in your dashboard so you know.
- If a check is unavailable
- The others still run. A missing check is worth zero points, never a penalty.
- If you pause LeadJudge or your trial ends
- Every lead passes as qualified. Your tracking keeps working as it did before you installed it.
- What is never read
- Passwords, card numbers, hidden fields and file uploads. Nothing at all about visitors who do not submit a form.
See it judge a lead.
The demo on our home page runs a simplified judge in your browser. Send it a sales pitch, fake details or your own words.
Teach your ads what a real lead looks like.
Free for 14 days. Set up through Google Tag Manager, and your forms and inbox stay exactly as they are.